Wednesday, December 19, 2012

Conversion rates from tablets are four times higher than smartphones: stats

Tablets generate more traffic than smartphones.

This is a trend that both web site designers and Internet marketers should be aware of.

Throughout 2012 we’ve seen numerous studies that highlight the massive difference between shopping behaviours on tablets and smartphones.

"The usability of each device should make this obvious, yet they were often – and occasionally still are – lumped together in the mobile category when comparing sales and traffic stats to desktop computers.

This is despite the fact that data published by Adobe in May shows that one tablet generates as many website visits as four smartphones.

By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet."

That's the straight skinny.  Now go make use of it.

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